Conference Universitas Islam Indonesia
International Students Conference on Islamic Psychology (ISCIP)

Islamic psychology in leadership practices: a case study of wardah cosmetics

Date Published : 31 July 2024

Contributors

Erlinda Khusnul Rahmawati

Author

Chevira Salma Yanuarismala Hardhany2

Author

Munifah Khairiyyah3

Author

Sus Budiharto

Author

Keywords

Leadership islamic psychology case study

Proceeding

Vol. 1 No. 1 (2025): The 4th International Student Conference on Islamic Psychology 2024

Track

General Track

Abstract

This study investigates the application of Islamic psychological principles in leadership practices at PT Paragon Technology and Innovation, particularly in the context of Wardah Cosmetics. The research adopts a qualitative descriptive methodology, utilizing a case study with literature review and documentation analysis. Results indicate that leadership at Wardah Cosmetics embodies Islamic values, including integrity, trustworthiness (amanah), and social responsibility. These values are reflected in leadership behaviors that prioritize employee welfare, uphold ethical business practices, and foster a spiritually nourishing workplace. Consequently, the company cultivates a work environment grounded in Islamic ethics, reinforcing both individual and organizational growth.

References

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How to Cite

Erlinda Khusnul Rahmawati, E. K. R., Chevira Salma Yanuarismala Hardhany2, C. S. Y. H., Munifah Khairiyyah3, M. K., & Sus Budiharto, S. B. (2024). Islamic psychology in leadership practices: a case study of wardah cosmetics. International Students Conference on Islamic Psychology (ISCIP), 1(1). https://conference.uii.ac.id/iscip/paper/view/108