Pemberdayaan UMKM Omah Gethuk melalui Inovasi, Branding, dan Sertifikasi Halal

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening local economies and preserving traditional products. One promising MSME is Omah Gethuk in Pandowoharjo, Sleman, which produces Gethuk Goreng Madu as its main product. The main challenges faced by the partner include limited production technology, the absence of trademark protection, and the lack of halal certification. This community engagement program aims to enhance production capacity, strengthen branding, and facilitate the halal certification process. The methods used include Focus Group Discussions (FGDs), the design and implementation of an electric dough grinding machine, assistance in Intellectual Property Rights (IPR) registration, and guidance for halal certification. The results indicate significant improvements in production efficiency, with grinding time reduced from 1–2 hours to less than 30 minutes per 5 kg of dough, labor requirements reduced from 2–3 workers to 1, and daily production capacity increased from 10–15 kg to 30–40 kg. Furthermore, the MSME gained a better understanding of trademark protection and halal certification procedures. This program contributes to enhancing MSME competitiveness while supporting local economic empowerment and the preservation of traditional culinary heritage.