Green Entrepreneurship untuk Generasi Muda: Peningkatan Kompetensi Siswa dalam Desain Produk dan Digital Marketing Berbasis Limbah Plastik

The environmental problem caused by plastic waste is a global issue that also affects urban areas such as Yogyakarta. This community service program aims to cultivate environmentally conscious entrepreneurship (green entrepreneurship) among youth by enhancing high school students’ competencies in recycled plastic product design and digital marketing development. The program was conducted through a participatory training method, consisting of seven structured stages ranging from initial socialization, material introduction, and product prototyping to digital branding and marketing strategy. The training involved students from SMA Negeri 6 Yogyakarta, who received sessions on creative product design, value proposition formulation, branding development, and digital promotion content creation using platforms such as Canva and Instagram. The results indicate that students showed significant improvement in their understanding and skills related to innovative product design and digital content creation. This program not only fostered environmental awareness but also equipped participants with practical competencies in sustainable digital entrepreneurship.